1. MoCRA: The Biggest US Cosmetic Law Change Since 1938

On December 29, 2022, President Biden signed the Modernization of Cosmetics Regulation Act (MoCRA) into law as part of the FY2023 omnibus appropriations bill. This was not a minor amendment โ€” it was the most significant overhaul of US federal cosmetics regulation since the Federal Food, Drug, and Cosmetic Act (FD&C Act) was enacted in 1938. For 84 years, cosmetics were the least-regulated category under FDA jurisdiction. Manufacturers were not required to register their facilities, list their products, report adverse events, follow mandatory GMP standards, or grant the FDA mandatory recall authority. MoCRA changed all of that.

For lash brands importing from China, Vietnam, Korea, or elsewhere into the US, MoCRA fundamentally shifts the compliance landscape. You can no longer simply order from a factory, slap your brand name on the tray, and ship it to an Amazon FBA warehouse โ€” not without understanding and fulfilling a new set of federal obligations. The law applies to all cosmetic products, and false eyelashes, lash adhesives, lash serums, and related eye-area cosmetics fall squarely within its scope.

AreaPre-MoCRA (Before 2023)Post-MoCRA (2024 Onward)
Facility RegistrationVoluntary (VCRP program)Mandatory โ€” every facility must register with FDA and renew biennially
Product ListingVoluntary (VCRP program)Mandatory โ€” each cosmetic product SKU must be listed with ingredients
Adverse Event ReportingNo federal requirementMandatory โ€” serious events within 15 days; records retained 6 years
GMP StandardsNo enforceable federal GMP for cosmeticsFDA must establish mandatory GMP regulations (final rule expected 2025-2026)
Recall AuthorityFDA could only request voluntary recallsFDA has mandatory recall authority if product is adulterated or misbranded
Safety SubstantiationNot explicitly requiredManufacturers and brand owners must maintain records showing "adequate substantiation of safety"
Fragrance Allergen DisclosureNot requiredFDA must issue a rule identifying fragrance allergens requiring label disclosure
PFAS in CosmeticsNo specific requirementFDA must assess PFAS use in cosmetics and report to Congress

MoCRA does not mean the FDA will suddenly be knocking on every Bangkok warehouse door. But it does mean that US Customs and Border Protection (CBP), working with FDA, now has a legal framework to detain non-compliant cosmetic shipments at the port of entry. It also means that in the event of a consumer injury or a competitor complaint, you as the brand owner need documented proof that you met your MoCRA obligations. Operating without that proof is a legal and commercial risk no serious lash brand should accept.

2. Facility Registration: Every Factory Must Register with FDA

Under MoCRA Section 607, every facility that manufactures or processes cosmetic products for distribution in the United States must register with the FDA. This applies to both domestic US facilities and foreign facilities exporting into the US. For a lash brand working with a factory in Qingdao, Guangzhou, or Ho Chi Minh City, the factory must be FDA-registered โ€” and the obligation renews every two years during the October 1 to December 31 biennial registration window.

What Must Be Submitted for Facility Registration

Critical Deadline: Existing facilities (those already manufacturing cosmetics for the US market before December 29, 2022) had a registration deadline of December 29, 2023. New facilities that began manufacturing after December 29, 2022 must register within 60 days of first engaging in manufacturing. After the initial registration, all facilities must renew between October 1 and December 31 of each even-numbered year. If you are reading this in 2026 and your factory is not yet registered, it is overdue โ€” prioritize registration immediately.

Failure to register carries consequences. The FDA can deem non-registered cosmetic products "misbranded" under the FD&C Act. Misbranded products are subject to detention at the port of entry by CBP, refusal of admission, and potentially mandatory recall. Beyond the regulatory risk, many US-based wholesale buyers, retail chains, and online platforms now require proof of FDA facility registration as part of their vendor qualification process. Without it, you simply cannot do business with the largest US beauty retailers.

3. Product Listing: Each Lash SKU Must Be Listed

Under MoCRA Section 607(c), the Responsible Person for each cosmetic product must submit a product listing to the FDA. A product listing is required for each individual cosmetic product โ€” meaning each unique SKU, style, variant, or formulation. For a lash brand that offers 30 styles in 3 lengths each, that is 90 product listings. This is not a trivial undertaking, and it is the brand owner (the Responsible Person whose name is on the label), not the factory, who bears the legal obligation to submit product listings.

What Information Must a Product Listing Contain

ScenarioWho Is the Responsible PersonWho Submits the Listing
Brand owner (US-based) importing from China under own labelBrand owner (name on label)Brand owner โ€” with ingredient data from the factory
Factory selling direct to US consumer under factory's own brandFactory (or its US subsidiary/distributor)Factory or its designated US Agent
US distributor white-labeling factory productsUS distributor (name on label)US distributor โ€” with factory providing ingredient and facility data
Amazon FBA seller reselling generic private-label lashesSeller (name on label)Seller โ€” bears full compliance responsibility
Contract manufacturer producing for multiple brandsEach brand whose name is on labelEach brand independently; factory provides shared ingredient and facility data

A critical practical point: the factory must provide the brand owner with accurate, complete ingredient information โ€” including the exact INCI names, percentage ranges, and the function of each ingredient โ€” in order for the brand owner to complete the product listing. If your factory cannot or will not provide this information, you cannot complete a compliant product listing. This is why working with a GMP-certified factory with experience in international compliance matters. At Aurevia Lashes, we provide every OEM and private-label client with a complete ingredient disclosure document formatted for direct entry into the FDA Cosmetics Direct portal.

4. Adverse Event Reporting: What to Do When a Customer Complains

MoCRA Section 605 imposes mandatory adverse event reporting requirements on cosmetic companies for the first time in US history. An "adverse event" is defined as any health-related event associated with the use of a cosmetic product. This includes allergic reactions, skin irritation, eye redness or swelling, infections, chemical burns, or any other adverse health outcome reported by a consumer or healthcare professional.

Serious vs. Non-Serious Adverse Events

MoCRA distinguishes between two categories of adverse events, and the reporting obligations differ significantly:

Practical Recordkeeping Protocol for Lash Brands: For every customer complaint or adverse reaction report you receive (via email, Amazon reviews, social media, customer service phone calls, or in-store returns), document: (1) the date you received the report, (2) the reporter's name and contact information (if available), (3) the product name, batch number, and purchase date, (4) a detailed description of the adverse event โ€” what happened, when it started, how long it lasted, any medical treatment sought, (5) the outcome โ€” resolved, ongoing, or required medical intervention, and (6) any follow-up actions you took. Maintain this documentation in a searchable, backed-up system. If FDA requests your adverse event records, you must produce them โ€” and "we did not keep records" is not a legally defensible position under MoCRA.

For a lash brand selling 10,000 units per month, statistically, you will receive some number of adverse reaction reports โ€” even with perfectly manufactured products, because individual sensitivities vary. A customer using a new lash adhesive for the first time may experience an allergic reaction to cyanoacrylate, the primary bonding agent in most lash glues. That is an adverse event. If the reaction involves significant eyelid swelling that requires a doctor visit, it is likely a serious adverse event and must be reported to FDA within 15 business days. The key is having the systems in place to capture, categorize, and report these events before you need them โ€” because once a serious adverse event occurs, you do not have time to build the system from scratch.

5. GMP (Good Manufacturing Practice): FDA's New Quality Standard

MoCRA Section 606 directs the FDA to establish mandatory Good Manufacturing Practice (GMP) regulations for cosmetic products. This is a departure from the previous framework, where cosmetic GMP was addressed through voluntary guidance documents (such as the FDA's 1997 "Cosmetic Good Manufacturing Guidelines" and ISO 22716). Under the new mandatory GMP regime, failure to comply with FDA GMP will render a cosmetic product "adulterated" under the FD&C Act โ€” with all the legal and commercial consequences that entails.

What FDA GMP Will Require (Based on FDA's Proposed Rule)

While the final rule is expected in 2025-2026, the FDA published its proposed rule in January 2025, and it largely aligns with ISO 22716 โ€” with several additions specific to US regulatory priorities. The key requirements include:

GMP ElementISO 22716 (Existing)FDA Proposed GMP (MoCRA)Key Difference
ScopeCosmetics โ€” voluntary unless required by national regulationCosmetics โ€” mandatory for all products sold in the USISO 22716 is voluntary unless adopted by regulation; MoCRA GMP is federal law
EnforcementCertification body audit; no government enforcement authorityFDA can inspect, issue 483 observations, warning letters, and initiate enforcement actionsFDA has legal enforcement authority โ€” government, not private certifier
Safety SubstantiationNot an explicit element of ISO 22716 (covered under separate regulatory framework)Explicit requirement โ€” records demonstrating "adequate substantiation of safety" must be maintainedFDA adds explicit safety substantiation documentation requirement
Documentation PeriodDefined by manufacturer but typically 3-5 yearsMinimum 3 years from date of manufacture; retention samples for shelf life + 1 yearFDA specifies minimum retention periods
Audit FrequencyAnnual surveillance by certifier; recertification every 3 yearsFDA conducts risk-based inspections; frequency not specified in statuteFDA frequency is risk-based and not predictable; could be every 2-5 years or triggered by complaints

In practice, a lash factory that is already fully compliant with ISO 22716 will be well-positioned for FDA GMP compliance under MoCRA. The two standards are highly aligned, with FDA's version adding explicit US-specific requirements around safety substantiation and record retention. The biggest operational difference is the enforcement mechanism โ€” ISO 22716 is enforced by your chosen certifier (who has a commercial relationship with you), while FDA GMP is enforced by a federal agency with the power to detain your shipments, issue warning letters, and initiate mandatory recalls. The stakes are fundamentally different.

6. Mandatory Recall Authority: FDA Can Now Force Recalls

Before MoCRA, the FDA could only request that a cosmetic company voluntarily recall a product. If the company refused, the FDA's primary recourse was to issue a public warning and pursue a court-ordered seizure โ€” a slow, resource-intensive process. MoCRA Section 611 grants the FDA mandatory recall authority for the first time in cosmetics regulation. If the FDA determines there is a reasonable probability that a cosmetic product is adulterated or misbranded, and that exposure to the product will cause serious adverse health consequences or death, the FDA can order a mandatory recall.

What Triggers a Recall and Who Is Responsible

A mandatory recall could be triggered by: (a) microbiological contamination discovered through FDA testing (e.g., Pseudomonas aeruginosa or Staphylococcus aureus detected in lash adhesive or lash trays), (b) chemical contamination (e.g., excessive heavy metals in lash pigments, undeclared allergens, prohibited substances), (c) labeling violations that pose a health risk (e.g., failure to declare a known allergen in the ingredient list, resulting in consumer allergic reactions), or (d) a cluster of serious adverse event reports indicating a systemic quality failure.

The financial implications of a mandatory recall for a lash brand can be catastrophic. You are responsible for: public notification (FDA press release), consumer communication (email, social media, point-of-sale notices), product retrieval from retail shelves and distribution centers, disposal of recalled product, and potentially consumer refunds and liability claims. A mandatory recall involving 50,000 lash trays distributed across 2,000 US retail locations could easily cost $200,000 to $500,000 โ€” not including reputational damage and lost future sales. No insurance policy fully covers the commercial impact.

Critically, the recall responsibility falls on the Responsible Person (the brand owner whose name is on the label), not the factory in China. If your factory's quality failure triggers an FDA mandatory recall, you โ€” the brand owner โ€” bear the cost and execution burden. Your recourse against the factory is through your commercial contract and purchase agreement, not through FDA enforcement channels. This reality underscores why the quality assurance provisions in your factory contract โ€” including third-party inspection rights, liability for quality failures, and recall cost responsibility โ€” are among the most important commercial terms you will negotiate.

Recall Prevention Checklist for Lash Brands: (1) Require your factory to provide microbiological test reports (Total Aerobic Microbial Count, yeast and mold, pathogen screening for Pseudomonas, Staphylococcus, E. coli) for every production batch before shipment. (2) Implement your own third-party pre-shipment inspection (through SGS, Bureau Veritas, or Intertek) for every order over $5,000. (3) Maintain a batch traceability system โ€” every lash tray should bear a batch code that traces back to a specific production date, raw material lot, and inspection record. (4) Conduct stability testing on new products to confirm they remain microbiologically safe and physically stable through the labeled shelf life. (5) Purchase product liability insurance with recall coverage โ€” it will not cover everything, but it will cover the difference between a survivable recall and a bankrupting one.

7. MoCRA vs EU 1223/2009 vs ISO 22716: Global Compliance Comparison

For lash brands operating in multiple markets, understanding how MoCRA compares to other major regulatory frameworks is essential. Each framework has different requirements, and compliance with one does not automatically mean compliance with another โ€” though significant overlap exists.

RequirementMoCRA (USA)EU 1223/2009 (Europe)ISO 22716 (International GMP)
Facility RegistrationMandatory โ€” all facilities, biennial renewalNot a centralized EU requirement; national registration in some member statesNot addressed (quality standard, not regulatory)
Product Notification / ListingMandatory โ€” each SKU with ingredient listMandatory โ€” CPNP notification before market placement, per productNot addressed (product notification is regulatory, not GMP)
Safety AssessorNot explicitly required; "adequate substantiation of safety" can be internalMandatory โ€” CPSR must be signed by qualified safety assessor (specific qualifications defined)Not addressed
Responsible PersonResponsible Person = name on label; no requirement to be US-basedResponsible Person = must be established in the EU (legal entity in an EU member state)Not addressed
Adverse Event ReportingMandatory โ€” 15 business days for serious eventsMandatory โ€” Undesirable Effects (UE) reporting; Serious Undesirable Effects (SUE) within 20 calendar daysNot addressed; covered by national regulations
GMP RequirementMandatory โ€” FDA to establish enforceable GMPMandatory โ€” compliance with Article 8 GMP; ISO 22716 is the harmonized standardVoluntary (unless adopted by national regulation)
Mandatory RecallYes โ€” FDA has mandatory recall authorityYes โ€” national competent authorities can order withdrawal/recallNot addressed
Animal TestingNot banned at federal level (state-level bans exist in California, Nevada, Illinois, etc.)Banned โ€” no animal testing of finished cosmetic products or ingredients for cosmetics within the EUNot addressed
Ingredient RestrictionsFew specific restrictions; general prohibition on adulterated/misbranded productsAnnexes II-VI โ€” comprehensive lists of prohibited, restricted, and permitted substancesNot addressed (handled by national cosmetic regulations)
Labeling: INCI NamesRequired โ€” ingredient declaration under 21 CFR 701.3Required โ€” INCI nomenclature under Article 19; must be in a language understood by consumersNot addressed (labeling is regulatory, not GMP)

The practical takeaway for lash brands: if you are compliant with EU 1223/2009, you are well-prepared for MoCRA โ€” but you still need to separately complete the FDA-required facility registration and product listing in the FDA Cosmetics Direct portal, as EU CPNP notification does not substitute for FDA listing. If you are only compliant with MoCRA, you have significant additional work to do for the EU market (CPSR by a qualified EU safety assessor, EU-based Responsible Person, CPNP notification). ISO 22716 GMP certification serves as an excellent operational foundation for both frameworks but does not, by itself, fulfill any regulatory notification or registration requirement.

8. Compliance Timeline & Penalties

MoCRA implementation is phased, with different provisions taking effect on different dates. Some deadlines have already passed; others are approaching. Here is the complete timeline and the penalties for non-compliance.

ProvisionStatutory DeadlineStatus as of July 2026Penalty for Non-Compliance
Facility Registration (existing facilities)December 29, 2023Enforced; FDA Cosmetics Direct portal is liveProducts deemed misbranded; subject to detention, refusal of admission, mandatory recall; civil monetary penalties
Product Listing (existing products)December 29, 2023Enforced; FDA Cosmetics Direct portal is liveProducts deemed misbranded; same enforcement consequences as facility registration failure
Adverse Event ReportingDecember 29, 2023Enforced โ€” serious events within 15 business daysViolation of FD&C Act Section 301; potential civil and criminal penalties for knowing violations
Safety SubstantiationDecember 29, 2023Enforced โ€” records must be maintainedProduct deemed adulterated; same consequences as GMP non-compliance
Mandatory Recall AuthorityDecember 29, 2023FDA can exercise mandatory recall authorityFailure to comply with mandatory recall order can result in civil monetary penalties and injunctive relief
FDA GMP Proposed RuleFDA published proposed rule January 2025Final rule expected late 2025 or 2026Not yet enforceable as final regulation; voluntary compliance recommended
FDA GMP Final RuleFDA must issue final rule; transition period expectedPending; industry expects 1-2 year transition period after final rule publicationUpon effective date: products manufactured in non-GMP facilities deemed adulterated
Fragrance Allergen Disclosure RuleFDA must issue proposed rule by June 2024; final rule by June 2026FDA issued proposed rule; final rule timeline under reviewPending final rule; label non-compliance after effective date will render product misbranded
PFAS Assessment and ReportFDA must publish report by December 2025Report submitted to CongressNot a direct enforcement provision against individual companies; informs future regulatory action

FDA has indicated that it will exercise enforcement discretion during the transition period, prioritizing cases involving serious health risks, knowing violations, repeated non-compliance, or refusal to engage with FDA communications. However, enforcement discretion is not a guarantee, and the agency has demonstrated through recent Warning Letters that it will act when it identifies significant non-compliance. As of early 2026, FDA has issued multiple Warning Letters to cosmetic facilities for failure to register and failure to list products โ€” indicating that facility registration and product listing compliance are active enforcement priorities.

The penalty structure is significant. Violations of the FD&C Act (including MoCRA provisions) can result in: civil monetary penalties, product detention at the port of entry, refusal of admission (product is exported back or destroyed), injunctions (court orders to cease manufacturing or distribution), and criminal prosecution for knowing and willful violations (applicable to individuals as well as companies). For a small or mid-sized lash brand, the financial and operational impact of a single enforcement action โ€” even one that does not proceed to full prosecution โ€” can be severe, involving legal fees of $10,000 to $50,000+, supply chain disruption, and lost revenue during resolution.

9. Partner with an FDA-Registered, MoCRA-Ready Lash Factory

MoCRA compliance starts at the factory level. If your factory does not have its FDA registration in order, cannot produce GMP-compliant batch documentation, and cannot support your product listing with complete ingredient disclosures, then every downstream compliance step becomes difficult or impossible. Your brand's MoCRA obligations depend on a supply chain that understands and can execute against FDA requirements.

At Aurevia Lashes, our Qingdao manufacturing facility is fully FDA-registered (registration renewed biennially), ISO 22716 GMP-certified, and operationally aligned with the FDA's proposed GMP rule. We support our private-label and OEM clients with: FDA facility registration number for product listing submissions, complete INCI ingredient disclosures for every product (formatted for direct entry into FDA Cosmetics Direct), batch-level microbiological test reports (TAMC, TYMC, pathogen screening), batch traceability documentation from raw material through finished tray, and CPSR-ready safety data for brands pursuing simultaneous EU and US compliance. We are not just a factory โ€” we are your compliance partner for the US market.

Request a quotation and ask for our MoCRA compliance support package โ€” including our FDA registration verification, sample batch documentation, and a checklist of the 12 documents you will need for your own MoCRA compliance file. You can also tour our factory virtually or request product samples to verify quality before placing your first order.